Tuesday, January 21, 2014

Sears Beach Commercial

This commercial represents freedom and uses colorful beach clothing to create contrast as the man runs into a refrigerator. This unexpected twist pokes fun at happy-go-lucky commercials and adds comedic interest to a possibly boring commercial topic. This angle adds humor to what could be a bland advertisement. The contrast of the beach location and the appliances advertised is also unexpected.

www.youtube.com/watch?v=yGikNBqiNyE